Recruiting influencer and bias destroyer Katrina Kibben will show you how to make specific changes to your job postings to improve your applicant pool. You will discover tactics to appeal to more candidates.
What You'll Learn
- What antiquated job post trends do you need to break? Why?
- How should you describe skills and education?
- What psychological barriers deter candidates from diverse backgrounds?
- How can you determine what works and what doesn’t in your job posts?
- How should you hone your writing to improve various areas of measurement?
- How can you reach hard-to-find candidates and passive job seekers?
Training Overview
Get more candidates with unbiased job posts. Learn how to increase inclusivity to appeal to applicants.
Almost everyone who wants a job has one, making recruiting incredibly challenging today and leaving over ten million positions unfilled. You can beat the other employers vying for candidates by changing your approach! To differentiate your opportunities and appeal to a broader swath of applicants, you need to eradicate the 100-year-old biases from your job posts.
Applying four proven tactics to refresh your content will enable you to increase candidate engagement by as much as 300%. You will reach many more qualified applicants from diverse backgrounds.
- What antiquated job post trends do you need to break? Why?
- How should you describe skills and education?
- What psychological barriers deter candidates from diverse backgrounds?
- How can you determine what works and what doesn’t in your job posts?
- How should you hone your writing to improve various areas of measurement?
- How can you reach hard-to-find candidates and passive job seekers?
Who Should Attend?
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Expert Presenter
Katrina Kibben
- Top HR and recruiting influencer
- Featured expert in publications like the New York Times, Chicago Tribune, and Forbes
- Over 15 years of corporate copywriting and training experience as a CMO, technical copywriter, and managing editor for leading HR media and technology companies
- Non-binary LGBTQ+ advocate
- Founded Three Ears Media to teach recruiters how to develop inclusive, unbiased job postings and candidate experience content
Credits
- This program has been approved for 1.0 general recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.
- This program is valid for 1.0 PDCs for the SHRM-CP or SHRM-SCP.
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