Nonprofit expert Bonnie Hough will break down a case for support and show you how to craft one for your mission-focused organization. She will share current examples and offer advice about how to tweak your message.
What You'll Learn
- Why is a case for support vital for your organization?
- How does your case for support need to evolve to please funders today?
- How can you communicate value to different types of audiences?
- How should you differentiate your message for grantmakers, individual donors, and corporate partners?
- What components should your case for support include?
Training Overview
75 minutes to build a stronger case and connect with donors - Receive interactive feedback from an expert.
If you are using the same case for support that you were a year ago, it needs to change. COVID-19 and the nationwide prioritization of social justice have reset donors’ goals and expectations. Regardless of your mission, now is the time to build a new case.
Donors do not give haphazardly, regardless of the language you use, the images you share, or the credibility your organization offers. Even your most loyal supporters may be wondering if they are making the right choice. They want to know how your mission connects with their current priorities.
- Why is a case for support vital for your organization?
- How does your case for support need to evolve to please funders today?
- How can you communicate value to different types of audiences?
- How should you differentiate your message for grantmakers, individual donors, and corporate partners?
- What components should your case for support include?
Who Should Attend?
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Expert Presenter
Bonnie Hough
- Former nonprofit professional turned entrepreneur on a mission to help nonprofit teams grow with intention
- Worked in the nonprofit sector for nearly a decade, in fundraising, communications, audience engagement, and strategy
- Launched Banyan Nonprofit Strategy in 2020, partnering with clients to tell their stories, grow their audiences, and reach their financial goals
- CFRE
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