Erica Waasdorp

Erica Waasdorp is President of A Direct Solution. Erica lives and breathes direct response and fundraising and can be considered a philanthropyholic. She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress. Erica published two books on monthly giving: Monthly Giving. The Sleeping Giant and Monthly Giving Made Easy, a How-To Guide. Erica regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.

  • President of A Direct Solution, located on Cape Cod, Massachusetts
  • Lives and breathes direct response and fundraising and can be considered a Philanthropyholic
  • Works with non-profit clients all over the country and internationally
  • Former US Ambassador for the International Fundraising Congress (IFC)
  • Published two books on monthly giving: Monthly Giving. The Sleeping Giant and Monthly Giving Made Easy, a How-To Guide
  • AFP Master Trainer
  • Regularly blogs and presents on appeals, direct mail, and monthly giving
Erica Waasdorp

Courses available by Erica Waasdorp

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  1. 7 Reasons Why You Need To Find Monthly Donors In The New Year (And Where To Look)
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    • Live Session
    7 Reasons Why You Need To Find Monthly Donors In The New Year (And Where To Look)
    Scheduled for 60 minutes including question and answer period. Wednesday, January 12, 2022; 2:00 PM Eastern

    Fundraising expert Erica Waasdorp will show you how to make monthly giving integral to your fundraising program. You will hear examples and case studies on acquiring and retaining monthly donors using online and offline channels.

    Attendees will receive a monthly donor road map, a retention playbook, and planner. These tools will help your organization get a recurring donation program up and running quickly.

    What You'll Learn

    • What are the latest statistics for monthly giving?
    • Why is monthly giving meaningful for donors and nonprofits?
    • What tools can help you develop a monthly donor program
    • How should you recognize and cultivate monthly donors?
    • How can you generate monthly donors that stick with your organization?
    • Live Session
    7 Reasons Why You Need To Find Monthly Donors In The New Year (And Where To Look)
    Wednesday, January 12, 2022; 2:00 PM Eastern
    Erica Waasdorp
    $129.00

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