Mazarine Treyz is the author of The Wild Woman’s Guide to Fundraising, and CEO of MazarineTreyz.com, a national organizational development company. Ms. Treyz has co-founded a nonprofit and worked in increasingly responsible fundraising roles for 10 years. She’s trained over 20,000 people from 2011-2021 and helped nonprofits raise millions more. Invite her to a keynote, workshop, or to do online learning for you. She specializes in learning and development in fundraising & organizational development, helping people see the gifts in their shadows with human design and the gene keys, leadership and more.
Nonprofit coach and speaker
Bestselling author of The Wild Woman's Guide to Fundraising
Serves people in 70 countries
Supports government organizations, nonprofits, and individuals
Nonprofit coach and bestselling author Mazarine Treyz will show you the most successful appeals and explain how to emulate them for your organization. You will learn how to create direct mail that achieves strong results.
What You'll Learn
What headers work well on appeal letters?
What pictures should you include?
Which appeals work best around the world?
How can you expand your mailing list?
What makes a good story for your letter?
How can you create urgency?
Which enclosures lend authority to your nonprofit?
Nonprofit coach and bestselling author Mazarine Treyz will explain her personal journey to discover and optimize A/B testing. You will learn how she generated over $20,000 with A/B testing in two months and how to apply similar strategies to your organization.
What You'll Learn
Why is A/B testing important?
Why should you create a landing page for your nonprofit?
What landing page platform is right for you?
What content should your landing page include?
What attributes should you test?
How can A/B testing be used for WordPress blog posts?
How can A/B testing be used for electronic newsletters?
Nonprofit coach and bestselling author Mazarine Treyz will share her personal experiences and proven techniques. You will learn how to overhaul your organization’s communications to generate fundraising results.
Sessions Include
Post-Pandemic Communications: Tactics To Improve Fundraising
How to Use A/B Testing For Better Website Landing Pages
How To Write A Stunning Direct Mail Package Piece-By-Piece
Nonprofit coach and bestselling author Mazarine Treyz will reveal how to use a compelling cover letter to get a job in fundraising. You will learn how to get attention and show you are an excellent fit for each opening.
What You'll Learn
How can you make your cover letter stand out?
How can you show your connection to the cause?
What appeal letter writing techniques can you apply to application cover letters?
Nonprofit coach and bestselling author Mazarine Treyz will explain how you can use social media to expand your organization’s reach. You will learn concrete technical skills you can apply immediately.
What You'll Learn
How should you create your draft case for support?
What input do you need from current and desirable funders?
How can you use your case for support internally and externally?
What components can you use for specific campaigns or funding opportunities?
How will staff and volunteers benefit from this material?
How can the case for support help resolve differences in funding priorities?
Fundraising expert Mazarine Treyz will share advanced advice you can apply immediately to your organization’s 2021 annual report. You will learn how to impress the recipients and increase donations as a result.
What You'll Learn
Design trends to apply to your report’s cover
Techniques to make your annual report work for fundraising
Using financial transparency to entice donors
Strategies to enable donors to see themselves in your story
Fundraising expert Mazarine Treyz and professional graphic designer Danielle Bardgette will share concrete advice you can apply immediately to your organization’s 2021 annual report. You will learn how to impress the recipients and increase donations as a result.
Sessions Include
How To Write A Better Annual Report
How To Take Your Annual Report To The Next Level: Advanced Content And Design
Fundraising expert Mazarine Treyz will share concrete advice you can apply immediately to your organization’s 2022 annual report. You will learn how to impress the recipients and increase donations as a result.
What You'll Learn
Building your annual report from a fundraising perspective
Typography and the messages it conveys
Graphic design standards you can apply without a designer
Nonprofit communications expert Mazarine Treyz will also share a Headline Checklist containing potent openers to get donors to open your e-newsletters and a Photo Checklist to show you how to use better photographs of your cause to convince more donors to give.
What You'll Learn
How to get MORE people to sign up for your emails
Potent calls-to-action for your e-newsletter
16 kinds of headlines to help your donors give
Joking around: how to avoid getting too serious about your cause
The five reasons people share your e-newsletter
Even more subject lines to get people to open
Getting donors to click “Donate” or “Buy”
Sample surveys to help you segment your subscribers
Example welcome emails to keep your subscribers happy
Four simple emails that lead people to take action
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